Project: To understand a user's interaction with a digital asset. Two examples below are for a dress shop (Bisud'ah) and an application that stores all of your important information (LOQR).
Goal: To create a seamless, clear and easy experience for all users.
Process: To understand the needs and use patterns of the web site or application and to map a user journey through deep user understanding, testing and common use patterns. Create an outline of the site and simplify the user interaction so that it is clear and easy to use.
Outcome: A website or application or tool that can easily be used by any users with any level of technological understanding.