Mara Finkelstein

A leader who fosters strong relationships with clients and solves problems with creativity and innovation. Over three years experience working collaboratively with cross-discipline teams and managing digital and web-based projects. Proven track record of building and executing holistic and innovative experiences for the end-user. A positive and hardworking person who has strong emotional intelligence and is comfortable influencing a team and any conflicts that may arise.


Professional History

Product Manager, SwiftRide

June 2020 - December 2020 (Contract)

Leading product strategy and development while assisting in additional operational tasks to attract investment.

  • Optimizing product operations for efficient scaling.

  • Creating and implementing clear process for product development team of 6 to ensure structure and guidance for 2 different products.

  • Shaping high-level product vision, strategy and roadmaps to execute products with strong UX, UI and QA systems.

Product Development & Operations, EduShare

September 2019 - Current  (Consultant)

Guiding product strategy and development while working cross-functionally with team to define and build minimal viable product (MVP).

·  Developing personas, user journey map and product flow using data/insights and UX research. Advising creation of wireframes and UI designs.

·  Contributing to various ad-hoc research and business analyses to assess opportunities and risks.

·  Overseeing all operation related tasks to establishing an agile team, including launching collaborative tools to manage remote team.

Product Manager, 10x London, UK

May 2019 - July 2019 (Internship)

Worked with emerging start-up, Atomley, to develop ideas on over 6 products and bring 3 into use.

  • Shaped system for programable printing producing 1000s of individualized physical invitations, tailored to each event.

  • Coached entry-level intern on research strategies and writing briefs.

  • Collaborated with over 15 partners to develop over 6 products and implementing 3, including testing methodologies and customer journeys for new products.

Account Coordinator, Digital, Kenna

August 2017 - July 2018

Led digital teams that highlighted technology, creativity and innovation to solve problems for clients.

  • Applied client’s corporate updates to all platforms and managed a cross-discipline team that ensured the large site with over 1000 web pages properly implemented all required changes in an efficient manner.

  • Executed creative, 25 digital projects with tight timelines and lack of resources, sustaining the client’s brand and storytelling online.

  • Standardized 15 campaign sites, providing superior user experience, updated visuals and strong messaging guiding users to streamline the work.

Digital Project Manager,

845 St. Clair

April 2017 - Current     (Consultant)

Leading digital transformation of firm to include the internet usage, modern technologies and a fitting online presence.

  • Creating and managing website for general and private information for tenants to connect with management, easing communication and day-to-day operations.

  • Solving several technical onboarding issues, leading to the modernization of a 50+ years company to ensure that the company is ‘future-proof’.

Junior Project Manager, strategy & Innovation, Club Coffee

June 2016 - August 2016 (Co-op)

Utilized project management tools in competitor research to assist sales and marketing teams with strategy.

  • Identified and assessed price, position and promotion of 1000s of SKUs (stock keeping unit) in single-serve market, highlighting key strategic opportunities.

  • Designed, managed and delivered social media training sessions to 50 staff, raising knowledge and understanding of social media in current market place.

  • Conducted an in-depth SWOT Analysis, whose findings guided sales and marketing strategies.

Social Media Coordinator, NCSY Canada

October 2013 - June 2015 (Part-time)

Created online community for non-profit organization’s alumni.

  • Discovered overlooked potential in alumni and created strategy to prove their value to non-profit organization.

  • Generated social media campaign gathering 400 alumni, securing future programming.


Volunteering History

March - April 2020

Research Assistant, Cambrian Futures

​Researched trends, behavioral science theory and current attitudes with regards to then the value of personal data in a potential marketplace. Worked to advance general knowledge, source helpful connections and discuss topic to prepare article for Wired. 

August 2017 - June 2018

Chairperson YYP Committee

Initiated young professionals’ community by assessing needs and arranged exciting events, reaching up to 250 participants. 
Advertised 7 events and raise overall awareness of new community programming.

August 2016 - June 2017

Chairperson Stratford Student Community

Formed SSC to create a sense of community for the students of the University of Waterloo who were living in Stratford, Ontario. Implemented events and activities to foster community, provide interesting non-academic programs for students, and encourage leadership. This group was not officially part of the university.

September 2014 - December 2015

International Peer Mentor

Paired with English language learner to help improve their English and communication skills through social activities.



September 2018 - March 2020

Masters of Science, Disruptive Innovation

Hult International Business School, San Francisco

September 2018 - August 2019

Masters of International Business

Hult International Business School, London

September 2013 - June 2017

Bachelors of Global Business and Digital Arts

University of Waterloo, Waterloo, Canada

September 2013 - December 2015

Certified Associate of Project Management

Project Management Institute

June 2008

Black Belt

Shotokan Karate, Summit Karate Schools




Feel free to download my single-page resume for your records.


Get in Touch

+1 416-294-7426

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