+1 416-294-7426

© 2019 by Mara Finkelstein.

Mara Finkelstein

A strategic leader who fosters strong relationships with clients and solves problems with creativity and innovation. Over three years experience working collaboratively with cross-discipline teams and managing digital and web-based projects. Proven track record of building and executing strategy to create a holistic and innovative experience for the end-user. A positive and hardworking person who has strong emotional intelligence and is comfortable managing a team and any conflicts that may arise. 


Professional History

VP, Product Development & Operations, EduShare

September 2019 - Current

Developing company processes and executing strategy in preparation for minimal viable product with CEO.

  • Recruiting, hiring, and managing 3 team members in design, UX, and business development.

Digital Project Manager,

845 St. Clair

April 2017 - Current

Leading digital transformation of firm to include the internet usage, modern technologies and a fitting online presence.

  • Creating and managing website for general and private information for tenants to connect with management, easing communication and day-to-day operations.

  • Solving several technical onboarding issues, leading to the modernization of a 50+ years company to ensure that the company is ‘future-proof’.

Product Manager, 10x

May 2019 - Current

Worked with emerging start-up, Atomley, to develop ideas on over 6 products and bring 3 into use.

  • Shaped system for programable printing producing 1000s of individualised physical invitations, tailored to each event.

  • Coached entry-level intern on research strategies and writing briefs.

  • Collaborated with over 15 partners to develop over 6 products and implementing 3, including testing methodologies and customer journeys for new products.

Account Coordinator, Digital, Kenna

August 2017 - July 2018

Led digital teams that highlighted technology, creativity and innovation to solve problems for clients.

  • Applied client’s corporate updates to all platforms and managed a cross-discipline team that ensured the large site with over 1000 web pages properly implemented all required changes in an efficient manner.

  • ·Executed creative, 25 digital projects with tight timelines and lack of resources, sustaining the client’s brand and storytelling online.

  • Standardised 15 campaign sites, providing superior user experience, updated visuals and strong messaging guiding users to streamline the work.

Junior Project Manager, strategy & Innovation, Club Coffee

June 2016 - August 2016

Utilised project management tools in competitor research to assist sales and marketing teams with strategy.

  • Identified and assessed price, position and promotion of 1000s of SKUs (stock keeping unit) in single-serve market, highlighting key strategic opportunities.

  • Designed, managed and delivered social media training sessions to 50 staff, raising knowledge and understanding of social media in current market place.

  • Conducted an in-depth SWOT Analysis, whose findings guided sales and marketing strategies.

Social Media Coordinator, NCSY Canada

October 2013 - June 2015

Created online community for non-profit organization’s alumni.

  • Discovered overlooked potential in alumni and created strategy to prove their value to non-profit organization.

  • Generated social media campaign gathering 400 alumni, securing future programming.


Volunteering History

August 2017 - June 2018

Chairperson YYP Committee

Initiated young professionals’ community by assessing needs and arranged exciting events, reaching up to 250 participants. 
Advertised 7 events and raise overall awareness of new community programming.

August 2016 - June 2017

Chairperson Stratford Student Community

Formed SSC to create a sense of community for the students of the University of Waterloo who were living in Stratford, Ontario. Implemented events and activities to foster community, provide interesting non-academic programs for students, and encourage leadership. This group was not officially part of the university.

September 2014 - December 2015

International Peer Mentor

Paired with English language learner to help improve their English and communication skills through social activities.



September 2018 - March 2020

Masters of Science, Disruptive Innovation

Hult International Business School, San Francisco

September 2018 - August 2019

Masters of International Business

Hult International Business School, London

September 2013 - June 2017

Bachelors of Global Business and Digital Arts

University of Waterloo, Waterloo, Canada

September 2013 - December 2015

Certified Associate of Project Management

Project Management Institute

June 2008

Black Belt

Shotokan Karate, Summit Karate Schools




For my standard resume, please click to download.


For my full CV, please click to download.


Get in Touch

+1 416-294-7426